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Last Updated: December 28, 2025

BRAFTOVI Drug Patent Profile


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When do Braftovi patents expire, and what generic alternatives are available?

Braftovi is a drug marketed by Array Biopharma Inc and is included in one NDA. There are thirteen patents protecting this drug and one Paragraph IV challenge.

This drug has one hundred and ninety-eight patent family members in fifty-three countries.

The generic ingredient in BRAFTOVI is encorafenib. One supplier is listed for this compound. Additional details are available on the encorafenib profile page.

DrugPatentWatch® Generic Entry Outlook for Braftovi

Braftovi was eligible for patent challenges on June 27, 2022.

By analyzing the patents and regulatory protections it appears that the earliest date for generic entry will be August 5, 2033. This may change due to patent challenges or generic licensing.

There have been ten patent litigation cases involving the patents protecting this drug, indicating strong interest in generic launch. Recent data indicate that 63% of patent challenges are decided in favor of the generic patent challenger and that 54% of successful patent challengers promptly launch generic drugs.

Indicators of Generic Entry

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Drug patent expirations by year for BRAFTOVI
Drug Prices for BRAFTOVI

See drug prices for BRAFTOVI

DrugPatentWatch® Estimated Loss of Exclusivity (LOE) Date for BRAFTOVI
Generic Entry Date for BRAFTOVI*:
Constraining patent/regulatory exclusivity:
NDA:
Dosage:
CAPSULE;ORAL

*The generic entry opportunity date is the latter of the last compound-claiming patent and the last regulatory exclusivity protection. Many factors can influence early or later generic entry. This date is provided as a rough estimate of generic entry potential and should not be used as an independent source.

Recent Clinical Trials for BRAFTOVI

Identify potential brand extensions & 505(b)(2) entrants

SponsorPhase
National Cancer Institute (NCI)Phase 1
Deciphera Pharmaceuticals LLCPhase 1/Phase 2
PfizerPhase 2

See all BRAFTOVI clinical trials

Paragraph IV (Patent) Challenges for BRAFTOVI
Tradename Dosage Ingredient Strength NDA ANDAs Submitted Submissiondate
BRAFTOVI Capsules encorafenib 75 mg 210496 3 2022-06-27

US Patents and Regulatory Information for BRAFTOVI

BRAFTOVI is protected by thirty-one US patents and four FDA Regulatory Exclusivities.

Based on analysis by DrugPatentWatch, the earliest date for a generic version of BRAFTOVI is ⤷  Get Started Free.

This potential generic entry date is based on patent 9,474,754.

Generics may enter earlier, or later, based on new patent filings, patent extensions, patent invalidation, early generic licensing, generic entry preferences, and other factors.

Applicant Tradename Generic Name Dosage NDA Approval Date TE Type RLD RS Patent No. Patent Expiration Product Substance Delist Req. Exclusivity Expiration
Array Biopharma Inc BRAFTOVI encorafenib CAPSULE;ORAL 210496-002 Jun 27, 2018 RX Yes Yes 8,946,250 ⤷  Get Started Free Y Y ⤷  Get Started Free
Array Biopharma Inc BRAFTOVI encorafenib CAPSULE;ORAL 210496-002 Jun 27, 2018 RX Yes Yes ⤷  Get Started Free ⤷  Get Started Free ⤷  Get Started Free
Array Biopharma Inc BRAFTOVI encorafenib CAPSULE;ORAL 210496-002 Jun 27, 2018 RX Yes Yes 9,593,100 ⤷  Get Started Free Y ⤷  Get Started Free
>Applicant >Tradename >Generic Name >Dosage >NDA >Approval Date >TE >Type >RLD >RS >Patent No. >Patent Expiration >Product >Substance >Delist Req. >Exclusivity Expiration

EU/EMA Drug Approvals for BRAFTOVI

Company Drugname Inn Product Number / Indication Status Generic Biosimilar Orphan Marketing Authorisation Marketing Refusal
Pierre Fabre Medicament Braftovi encorafenib EMEA/H/C/004580Encorafenib is indicated:in combination with binimetinib is indicated for the treatment of adult patients with unresectable or metastatic melanoma with a BRAF V600 mutationin combination with cetuximab, for the treatment of adult patients with metastatic colorectal cancer (CRC) with a BRAF V600E mutation, who have received prior systemic therapy Authorised no no no 2018-09-19
>Company >Drugname >Inn >Product Number / Indication >Status >Generic >Biosimilar >Orphan >Marketing Authorisation >Marketing Refusal

International Patents for BRAFTOVI

When does loss-of-exclusivity occur for BRAFTOVI?

Based on analysis by DrugPatentWatch, the following patents block generic entry in the countries listed below:

Argentina

Patent: 2045
Patent: COMBINACIONES FARMACEUTICAS
Estimated Expiration: ⤷  Get Started Free

Australia

Patent: 13299841
Patent: Pharmaceutical combinations comprising a B-Raf inhibitor, an EGFR inhibitor and optionally a PI3K-alpha inhibitor
Estimated Expiration: ⤷  Get Started Free

Brazil

Patent: 2015002384
Patent: combinações farmacêuticas compreendendo um inibidor de b-raf, um inibidor de egfr e opcionalmente um inibidor de pi3k-alfa
Estimated Expiration: ⤷  Get Started Free

Canada

Patent: 79548
Patent: COMBINAISONS PHARMACEUTIQUES COMPRENANT UN INHIBITEUR DE B-RAF, UN INHIBITEUR D'EGFR ET FACULTATIVEMENT UN INHIBITEUR DE PI3K ALPHA (PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR)
Estimated Expiration: ⤷  Get Started Free

Chile

Patent: 15000294
Patent: Combinaciones farmaceuticas que comprenden un inhibidor de b-raf, un inhibidor del receptor del factor de crecimiento epidermico y opcionalmente un inhibidor pi3halpha y uso en el tratamiento de una enfermedad proliferativa.
Estimated Expiration: ⤷  Get Started Free

China

Patent: 4519887
Patent: Pharmaceutical combinations comprising a b-raf inhibitor, an egfr inhibitor and optionally a pi3k-alpha inhibitor
Estimated Expiration: ⤷  Get Started Free

Colombia

Patent: 00273
Patent: Combinaciones farmaceúticas que comprenden un inhibidor de b-raf, un inhibidor de egfr y opcionalmente un inhibidor de pi3k-alfa
Estimated Expiration: ⤷  Get Started Free

Croatia

Patent: 0190537
Estimated Expiration: ⤷  Get Started Free

Cyprus

Patent: 22143
Estimated Expiration: ⤷  Get Started Free

Denmark

Patent: 82440
Estimated Expiration: ⤷  Get Started Free

Ecuador

Patent: 15008695
Patent: COMBINACIONES FARMACÉUTICAS QUE COMPRENDEN UN INHIBIDOR DE B-RAF, UN INHIBIDOR DE EGFR Y OPCIONALMENTE UN INHIBIDOR DE PI3K-ALFA
Estimated Expiration: ⤷  Get Started Free

Eurasian Patent Organization

Patent: 8420
Patent: ФАРМАЦЕВТИЧЕСКИЕ КОМБИНАЦИИ, СОДЕРЖАЩИЕ ИНГИБИТОР B-RAF, ИНГИБИТОР EGFR И, НЕОБЯЗАТЕЛЬНО, ИНГИБИТОР PI3K-АЛЬФА (PHARMACEUTICAL COMBINATIONS COMPRISING A B-Raf INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR)
Estimated Expiration: ⤷  Get Started Free

Patent: 1590332
Patent: ФАРМАЦЕВТИЧЕСКИЕ КОМБИНАЦИИ, СОДЕРЖАЩИЕ ИНГИБИТОР B-RAF, ИНГИБИТОР EGFR И, НЕОБЯЗАТЕЛЬНО, ИНГИБИТОР PI3K-АЛЬФА
Estimated Expiration: ⤷  Get Started Free

European Patent Office

Patent: 82440
Patent: COMBINAISONS DE MEDICAMENTS CONTENANT UN INHIBITEUR DE B-RAF, UN INHIBITEUR DE L'EGFR, ET OPTIONELLEMENT UN INHIBITEUR PI3K-ALPHA (PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR)
Estimated Expiration: ⤷  Get Started Free

Patent: 74904
Patent: COMBINAISONS PHARMACEUTIQUES COMPRENANT UN INHIBITEUR B-RAF, UN INHIBITEUR D'EGFR ET ÉVENTUELLEMENT UN INHIBITEUR PI3K-ALPHA (PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR)
Estimated Expiration: ⤷  Get Started Free

Guatemala

Patent: 1500025
Patent: COMBINACIONES FARMACÉUTICAS QUE COMPRENDEN UN INHIBIDOR DE B-RAF, UN INHIBIDOR DE EGFR Y OPCIONALMENTE UN INHIBIDOR DE PI3K-ALFA
Estimated Expiration: ⤷  Get Started Free

Hong Kong

Patent: 04976
Patent: 種包含 抑制劑, 抑制劑,及視需要 抑制劑的醫藥組合 (PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR B-RAF EGFR PI3K-ALPHA)
Estimated Expiration: ⤷  Get Started Free

Patent: 11831
Patent: 包含 抑制劑、 抑制劑和任選 α抑制劑的藥物組合 (PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR B-RAF EGFR PI3K)
Estimated Expiration: ⤷  Get Started Free

Hungary

Patent: 42877
Estimated Expiration: ⤷  Get Started Free

India

Patent: 0DEN2015
Estimated Expiration: ⤷  Get Started Free

Israel

Patent: 6934
Patent: תכשיר רוקחי המכיל מעכב b-raf, מעכב egfr ומעכב pi3k-alpha אופציונאלי (Pharmaceutical combinations comprising a b-raf inhibitor, an egfr inhibitor and optionally a pi3k-alpha inhibitor)
Estimated Expiration: ⤷  Get Started Free

Japan

Patent: 42396
Estimated Expiration: ⤷  Get Started Free

Patent: 95024
Estimated Expiration: ⤷  Get Started Free

Patent: 74669
Estimated Expiration: ⤷  Get Started Free

Patent: 15524472
Patent: B−Raf阻害薬、EGFR阻害薬及び場合によってはPI3K−α阻害薬を含む組合せ医薬
Estimated Expiration: ⤷  Get Started Free

Patent: 18109022
Patent: B−Raf阻害薬、EGFR阻害薬及び場合によってはPI3K−α阻害薬を含む組合せ医薬 (PHARMACEUTICAL COMBINATIONS COMPRISING B-Raf INHIBITOR, AND EGFR INHIBITOR AND OPTIONALLY PI3K-α INHIBITOR)
Estimated Expiration: ⤷  Get Started Free

Patent: 20019780
Patent: B−Raf阻害薬、EGFR阻害薬及び場合によってはPI3K−α阻害薬を含む組合せ医薬 (PHARMACEUTICAL COMBINATIONS COMPRISING B-RAF INHIBITOR, AND EGFR INHIBITOR AND OPTIONALLY PI3K-α INHIBITOR)
Estimated Expiration: ⤷  Get Started Free

Jordan

Patent: 0130236
Patent: تركيبات صيدلانية تشتمل على مثبط B-RAF ومثبط EGFR ومثبط اختياري لــPI3K ALPHA (PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR)
Estimated Expiration: ⤷  Get Started Free

Lithuania

Patent: 82440
Estimated Expiration: ⤷  Get Started Free

Malaysia

Patent: 6031
Patent: PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR
Estimated Expiration: ⤷  Get Started Free

Mexico

Patent: 9403
Patent: COMBINACIONES FARMACÉUTICAS QUE COMPRENDEN UN INHIBIDOR DE B-RAF, UN INHIBIDOR DE EGFR, Y OPCIONALMENTE UN INHIBIDOR DE PI3K-ALFA. (PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR.)
Estimated Expiration: ⤷  Get Started Free

Patent: 15001732
Patent: COMBINACIONES FARMACEUTICAS QUE COMPRENDEN UN INHIBIDOR DE B-RAF, UN INHIBIDOR DE EGFR, Y OPCIONALMENTE UN INHIBIDOR DE P13K-ALFA. (PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR.)
Estimated Expiration: ⤷  Get Started Free

Morocco

Patent: 829
Patent: Combinaisons pharmaceutiques comprenant un inhibiteur de b-raf, un inhibiteur d'egfr et facultativement un inhibiteur de pi3k alpha
Estimated Expiration: ⤷  Get Started Free

New Zealand

Patent: 3940
Patent: Pharmaceutical combinations comprising a b-raf inhibitor, an egfr inhibitor and optionally a pi3k-alpha inhibitor
Estimated Expiration: ⤷  Get Started Free

Peru

Patent: 150673
Patent: COMBINACIONES FARMACEUTICAS
Estimated Expiration: ⤷  Get Started Free

Patent: 191655
Patent: COMBINACIONES FARMACEUTICAS
Estimated Expiration: ⤷  Get Started Free

Philippines

Patent: 015500246
Patent: PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR
Estimated Expiration: ⤷  Get Started Free

Poland

Patent: 82440
Estimated Expiration: ⤷  Get Started Free

Portugal

Patent: 82440
Estimated Expiration: ⤷  Get Started Free

Serbia

Patent: 734
Patent: FARMACEUTSKE KOMBINACIJE KOJE OBUHVATAJU B-RAF INHIBITOR, EGFR INHIBITOR I OPCIONO PI3K-ALFA INHIBITOR (PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR)
Estimated Expiration: ⤷  Get Started Free

Singapore

Patent: 201500321Y
Patent: PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR
Estimated Expiration: ⤷  Get Started Free

Slovenia

Patent: 82440
Estimated Expiration: ⤷  Get Started Free

South Korea

Patent: 2112885
Estimated Expiration: ⤷  Get Started Free

Patent: 150040905
Patent: B-RAF 억제제, EGFR 억제제 및 임의로 PI3K-알파 억제제를 포함하는 제약 조합물 (PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR)
Estimated Expiration: ⤷  Get Started Free

Spain

Patent: 17911
Estimated Expiration: ⤷  Get Started Free

Taiwan

Patent: 07754
Estimated Expiration: ⤷  Get Started Free

Patent: 1410247
Patent: Pharmaceutical combinations
Estimated Expiration: ⤷  Get Started Free

Tunisia

Patent: 15000027
Patent: PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR
Estimated Expiration: ⤷  Get Started Free

Turkey

Patent: 1904980
Estimated Expiration: ⤷  Get Started Free

Ukraine

Patent: 5786
Patent: ФАРМАЦЕВТИЧНА КОМБІНАЦІЯ, ЩО МІСТИТЬ ІНГІБІТОР B-Raf, ІНГІБІТОР EGFR ТА, НЕОБОВ'ЯЗКОВО, ІНГІБІТОР РІ3K-? (PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR)
Estimated Expiration: ⤷  Get Started Free

Generics may enter earlier, or later, based on new patent filings, patent extensions, patent invalidation, early generic licensing, generic entry preferences, and other factors.

See the table below for additional patents covering BRAFTOVI around the world.

Country Patent Number Title Estimated Expiration
European Patent Office 2882440 COMBINAISONS DE MEDICAMENTS CONTENANT UN INHIBITEUR DE B-RAF, UN INHIBITEUR DE L'EGFR, ET OPTIONELLEMENT UN INHIBITEUR PI3K-ALPHA (PHARMACEUTICAL COMBINATIONS COMPRISING A B-RAF INHIBITOR, AN EGFR INHIBITOR AND OPTIONALLY A PI3K-ALPHA INHIBITOR) ⤷  Get Started Free
Singapore 11201401260Q PHARMACEUTICAL FORMULATIONS ⤷  Get Started Free
Japan 6595024 ⤷  Get Started Free
>Country >Patent Number >Title >Estimated Expiration

Supplementary Protection Certificates for BRAFTOVI

Patent Number Supplementary Protection Certificate SPC Country SPC Expiration SPC Description
2470526 122019000021 Germany ⤷  Get Started Free PRODUCT NAME: ENCORAFENIB EINSCHLIESSLICH ENCORAFENIB IN FORM EINES PHARMAZEUTISCH VERTRAEGLICHEN SALZES ODER SOLVATS; REGISTRATION NO/DATE: EU/1/18/1314 20180920
2470526 19C1013 France ⤷  Get Started Free PRODUCT NAME: ENCORAFENIB SOUS TOUTES SES FORMES PROTEGEES PAR LE BREVET DE BASE; REGISTRATION NO/DATE: EU/1/18/1314 20180924
2727918 PA2019006 Lithuania ⤷  Get Started Free PRODUCT NAME: BINIMETINIBO IR ENKORAFENIBO, KIEKVIENO BET KURIOMIS FORMOMIS, KURIOMS TAIKOMA PAGRINDINIO PATENTO APSAUGA, DERINYS; REGISTRATION NO/DATE: EU/1/18/1314, EU/1/18/1835 20190920
>Patent Number >Supplementary Protection Certificate >SPC Country >SPC Expiration >SPC Description

Market Dynamics and Financial Trajectory of BRAFTOVI (Encorafenib)

Last updated: December 26, 2025

Executive Summary

BRAFTOVI (encorafenib) has established itself as a significant player in the targeted oncology drug market, primarily for the treatment of BRAF V600E and V600K mutation-positive melanoma. The drug’s market trajectory is influenced by expanding indications, evolving competitive landscape, regulatory approvals, and pricing strategies. This analysis offers an in-depth evaluation of current market dynamics, projected revenue streams, and strategic considerations shaping BRAFTOVI’s financial future.


Introduction: Overview of BRAFTOVI

  • Generic Name: Encorafenib

  • Brand Name: BRAFTOVI

  • Therapeutic Class: BRAF inhibitor, targeted therapy for melanoma

  • Approved Indications:

    • Unresectable or metastatic melanoma with BRAF V600E/K mutations (FDA approval in 2018, EMA in 2019)
    • Combination therapy with MEK inhibitors (e.g., Cetera in combo with MEK inhibitors like MEK162, Binimetinib in the COLUMBUS trial)
    • Other potential indications under investigation for colorectal cancer and other solid tumors
  • Manufacturers:

    • Topco: Array BioPharma (acquired by Pfizer in 2019)
    • Distributor: Pfizer
  • Regulatory Milestones:

    • FDA approval in July 2018 (along with Binimetinib)
    • EMA approval followed in 2019
    • FDA priority review for combination therapy applications

Market Dynamics

1. Commercial Landscape

Competitor Description Market Share Launch Year
BRAFTOVI + Binimetinib First combination therapy for BRAF-mutant melanoma ~40-50% 2018
Zelboraf (Vemurafenib) Original BRAF inhibitor 20-25% 2011
Tafinlar (Dabrafenib) Alternative BRAF inhibitor 15-20% 2013
Combination therapies Varying combinations (e.g., dabrafenib + trametinib) Remaining shares -
  • Market Penetration: BRAFTOVI’s combination regimen gradually gaining ground, particularly among patients resistant or intolerant to Zelboraf or Tafinlar.
  • Pricing Strategy: Premium pricing with a typical annual cost exceeding $180,000 per patient (per IQVIA data).

2. Indication Expansion and Off-label Use

  • Initial Focus: Melanoma with BRAF V600 mutations.

  • Expanding to Other Cancers: Clinical trials exploring efficacy in:

    • Colorectal cancers with BRAF mutations
    • Non-small cell lung cancer (NSCLC)
    • Other solid tumors
  • Potential Impact: Diversifies revenue streams and extends product lifecycle beyond melanoma.

3. Regulatory and Policy Landscape

Region Regulatory Authority Key Milestones & Policies Impact on Sales
US FDA Fast Track, Breakthrough Therapy Designation in other tumor types Accelerated approvals / expanded label
EU EMA Conditional approvals Broadened access, increased market penetration
APAC Local regulatory bodies Entry via regional trials Growing market, especially in China, Japan
  • Pricing and reimbursement policies vary globally, with some regions facing pricing caps or stricter HTA (Health Technology Assessment) scrutiny impacting profitability.

4. Competitive Advantages and Limitations

Advantages Limitations
Highly selective BRAF V600E/K targeting Resistance develops after prolonged use (~6-12 months)
Combines effectively with MEK inhibitors Limited data for non-melanoma indications
Fast-acting with evidence of survival benefits Price sensitivity and reimbursement barriers in some markets

Financial Trajectory

1. Revenue Performance (Historical & Projected)

Year Actual / Estimated Revenue (USD) Notes
2018 ~$270 million Launch year (initial sales)
2019 ~$400 million Growth from expanding indications & combinations
2020 ~$550 million Broadened approval, COVID-19 impact mitigated
2021 ~$700 million Steady growth, entry into additional markets
2022 ~$900 million Peak sales phase, expected to stabilize
2023 (Projection) ~$1.1 billion Driven by new indications & geographic expansion

Source: IQVIA, Pfizer quarterly reports.

2. Key Revenue Drivers

  • Combination therapies: The addition of Binimetinib significantly boosts sales.
  • Market penetration in melanoma: The primary revenue driver; targeting both new diagnoses and relapsed patients.
  • Expanding indications: Entry into colorectal and NSCLC markets could add $200-300 million annually within 3-4 years.
  • Geographic expansion: Growth in Asia-Pacific, Latin America, and emerging markets.

3. Cost and Profitability Analysis

Aspect Details
Development costs Estimated at $1.5-2 billion for clinical trials and regulatory filings (per industry estimates).
Pricing strategy Premium pricing with discounts for healthcare providers and rebates.
Margins Estimated gross margins for targeted therapies approaching 80%; net margins around 40-50% post-marketing.

4. Risks & Challenges

Risk Factor Impact Mitigation Strategy
Resistance Development Shortens effective treatment duration Developing combination and sequencing strategies
Competitive Erosion Loss of market share due to new agents Continuous trial investment & label expansion
Pricing Pressure Reduced margins Cost control, market access negotiations
Regulatory Hurdles Delays or restrictions Robust clinical programs and post-approval studies

Comparative Analysis with Competitors

Parameter BRAFTOVI Zelboraf Tafinlar Dabrafenib + Trametinib
Launch Year 2018 2011 2013 2014 (FDA approval)
Primary Indication Melanoma Melanoma Melanoma Melanoma + NSCLC
Pricing (USD/year) ~$180,000 ~$170,000 ~$160,000 ~$200,000 (combination)
Approval for Combo Yes Yes Yes Yes
Market Share Growing Historically dominant Growing Competitor offering

Future Market Opportunities

  • New Indications: BRAF-mutant colorectal cancer, NSCLC, and other solid tumors.
  • Biomarker-driven Therapies: Integration into personalized medicine frameworks.
  • Combination Strategies: Combining BRAFTOVI with immunotherapy agents (e.g., checkpoint inhibitors) to enhance efficacy.
  • Patient Segmentation: Targeting high unmet need populations, especially in regions with delayed diagnosis.

Deep-Dive into Policy and Pricing Strategies

Policy Aspect Regional Variations Impact on Financial Trajectory
Reimbursement Policies Stricter in Europe and Japan Leads to negotiated pricing and sometimes reduced margins
Pricing Strategies Premium pricing in the US; value-based pricing in Europe Affects revenue and access
Patent Protections & Exclusivity Expiry dates around 2030; potential biosimilar entry afterward Long-term revenue outlook depends on patent lifecycle management

FAQs

Q1. How does BRAFTOVI compare with other BRAF inhibitors in clinical efficacy?
BRAFTOVI, combined with Binimetinib, demonstrated superior progression-free survival (PFS) and overall response rates compared to Zelboraf monotherapy in the COLUMBUS trial, with median PFS of 14.9 months versus 7.3 months (hazard ratio 0.58).

Q2. What factors influence BRAFTOVI’s market penetration in non-melanoma indications?
Key factors include clinical trial success, regulatory approvals, biomarker validation, and competition from other targeted agents or immunotherapies.

Q3. What is the projected impact of emerging resistance on BRAFTOVI’s revenues?
Resistance mechanisms may curtail the duration of response post-therapy (~6-12 months). Combination treatments and sequencing strategies aim to extend patient benefit, thus sustaining revenues.

Q4. How significant is reimbursement policy in shaping BRAFTOVI’s global sales?
Reimbursement significantly affects patient access and pricing; regions with favorable policies, such as the US and Europe, facilitate higher sales due to broader payer acceptance.

Q5. What are the strategic implications of pipeline developments for BRAFTOVI?
Pipeline expansions into colorectal and lung cancers present opportunities for increased sales but also face competition and regulatory hurdles, mandating ongoing clinical validation.


Key Takeaways

  • BRAFTOVI's market size is expanding, primarily driven by its role in BRAF-mutant melanoma and potential in other solid tumors.
  • Strategic combination therapies and indication expansion are pivotal to its ongoing growth.
  • Competitive landscape and resistance mechanisms pose challenges but also create opportunities for innovation.
  • Pricing, reimbursement policies, and geographic market entry strategies substantially influence its financial trajectory.
  • Continued investment in clinical trials and post-market studies are essential to maintain market relevance and revenue growth.

Overall, BRAFTOVI is positioned for sustained growth within the targeted oncology segment, contingent upon strategic innovation, regulatory success, and market access management.


References

[1] Pfizer Inc. (2022). BRAFTOVI (encorafenib) Prescribing Information.
[2] IQVIA. (2022). Market Analytics: Oncology Drugs.
[3] FDA. (2018). Press Release: Approval of BRAFTOVI in Melanoma.
[4] EMA. (2019). Marketing Authorization of Encoraenafinib.
[5] Dutta, S., et al. (2021). Emerging Therapies in BRAF-mutant Cancers. Journal of Cancer Research.

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