Section 1: The New Reality – Navigating Patent Cliff 2.0 Let’s begin by acknowledging the ground shifting beneath our feet. […]

Introduction: Beyond the Pill, Beyond the Price Tag In modern healthcare, the hospital formulary stands as a critical gateway to

Executive Summary The pharmaceutical landscape is governed by two fundamentally distinct paradigms for the development and approval of follow-on therapeutic

Introduction: The Unsung Heroes of Healthcare In modern medicine blockbuster brand-name drugs often take center stage, celebrated for their innovative

Introduction: From Courtroom Battles to Balance Sheet Assets In the high-stakes arena of the pharmaceutical industry, intellectual property is the

Section 1: The Patent as the Central Economic Engine In the pharmaceutical industry, intellectual property (IP) is not merely an

Introduction: The High-Stakes Game of Time In pharmaceuticals time is the most valuable currency. It represents the years of painstaking

The path from a promising molecule to a life-changing medicine is longer, more expensive, and more fraught with peril than

The transition of a pharmaceutical product from a patent-protected brand-name drug to a competitive generic is a cornerstone of modern