Serving leading biopharmaceutical companies globally:

Boehringer Ingelheim
Harvard Business School

Online Course Video Training
Decision-Making for Generic Drug Entry and Branded Drug Lifecycle Management

Want insights into the biggest revenue-changing events?

By tracking patent expirations, patent litigation, generic and biosimilar development, you can anticipate these market-shaping forces and stay one step ahead.

Branded drug companies can experience precipitous revenue erosion as generic drugs rapidly gain market share. All the while patients, physicians, payers, pharmacists, and other healthcare stakeholders must race to keep up.

This course answers the following questions to help you adapt:

Comprehensive and actionable coverage of commercial, legal, and regulatory factors builds a solid foundation for strategic thinking. Diverse case studies build on this groundwork by analyzing and explaining real-work examples to form the underpinning for your tactical plans.

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Includes free companion textbook

Make Better Decisions: Finding and Evaluating Generic and Branded Drug Market Entry Opportunities

This course is the product of more than twenty years of providing guidance to drug development companies and other healthcare stakeholders.

Through developing the first website on the business of biotechnology in the 1990s (now owned by the New York Times), editing and publishing the Journal of Commercial Biotechnology, and leading data analytics for a subsidiary of Scientific American, I have had the fortune of spending considerable time at the bleeding edge of the commercial side of drug development.

The motivation to develop this course comes from my experiences running DrugPatentWatch, a comprehensive platform to help identify and evaluate opportunities around drug patent expiration and generic entry. In the early 2000s the first version of DrugPatentWatch was developed in response to repeated requests to answer the simple question: “When do drug patents expire?” As the platform matured, it became apparent that there was a strong need for a single source integrating broad strategic guidance to help stakeholders throughout the drug development and delivery value chain. This course was designed to meet that need.

As with my other publications, the focus of this course is on actionable intelligence. Because the legal and regulatory underpinnings of drug development and delivery are complex and change frequently, the approach taken by this course is to explain the current state of affairs and to provide representative examples to help you develop a deep understanding so you can quickly adapt to and capitalize on future events.

A primary objective of this course is to fill gaps in knowledge, helping you leverage your expertise, without being overly exhaustive. For readers seeking greater technical depth, I provide links to some of the books and web-based resources that I found helpful.

Because strategic planning for branded drugs has many similarities to finding and prioritizing generic entry opportunities, this course has relevance for generic and branded companies alike. Likewise, distributors, payers, investors, and myriad other stakeholders will also benefit by understanding the commercial dynamics of pharmaceutical and biotechnology drugs.

I hope you enjoy this course as much as I did putting it together.

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Topics Covered

Online Course Pharmaceutical Generic and Branded Drugs

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About the Author:

Yali Friedman, Ph.D. is publisher of and has more than 20 years of experience providing business intelligence to life science companies. He was recently named one of the 100 most influential people in biotechnology by Scientific American. He is also the author of the MBA-level textbook Building Biotechnology and publisher of the Journal of Commercial Biotechnology.