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Last Updated: December 31, 2025

VIAGRA Drug Patent Profile


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Which patents cover Viagra, and when can generic versions of Viagra launch?

Viagra is a drug marketed by Viatris and is included in one NDA.

The generic ingredient in VIAGRA is sildenafil citrate. There are twenty drug master file entries for this compound. Sixty-three suppliers are listed for this compound. Additional details are available on the sildenafil citrate profile page.

DrugPatentWatch® Litigation and Generic Entry Outlook for Viagra

A generic version of VIAGRA was approved as sildenafil citrate by CHARTWELL RX on November 6th, 2012.

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Drug patent expirations by year for VIAGRA
Drug Prices for VIAGRA

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Drug Sales Revenue Trends for VIAGRA

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Recent Clinical Trials for VIAGRA

Identify potential brand extensions & 505(b)(2) entrants

SponsorPhase
Bio-innova Co., LtdPHASE1
Aspargo Labs, IncPHASE1
University Hospital, RouenPhase 3

See all VIAGRA clinical trials

Pharmacology for VIAGRA
Paragraph IV (Patent) Challenges for VIAGRA
Tradename Dosage Ingredient Strength NDA ANDAs Submitted Submissiondate
VIAGRA Tablets sildenafil citrate 25 mg and 50 mg 020895 1 2004-11-19
VIAGRA Tablets sildenafil citrate 100 mg 020895 1 2004-10-25

US Patents and Regulatory Information for VIAGRA

Applicant Tradename Generic Name Dosage NDA Approval Date TE Type RLD RS Patent No. Patent Expiration Product Substance Delist Req. Exclusivity Expiration
Viatris VIAGRA sildenafil citrate TABLET;ORAL 020895-001 Mar 27, 1998 AB RX Yes No ⤷  Get Started Free ⤷  Get Started Free ⤷  Get Started Free
Viatris VIAGRA sildenafil citrate TABLET;ORAL 020895-002 Mar 27, 1998 AB RX Yes No ⤷  Get Started Free ⤷  Get Started Free ⤷  Get Started Free
Viatris VIAGRA sildenafil citrate TABLET;ORAL 020895-003 Mar 27, 1998 AB RX Yes Yes ⤷  Get Started Free ⤷  Get Started Free ⤷  Get Started Free
>Applicant >Tradename >Generic Name >Dosage >NDA >Approval Date >TE >Type >RLD >RS >Patent No. >Patent Expiration >Product >Substance >Delist Req. >Exclusivity Expiration

Expired US Patents for VIAGRA

Applicant Tradename Generic Name Dosage NDA Approval Date Patent No. Patent Expiration
Viatris VIAGRA sildenafil citrate TABLET;ORAL 020895-001 Mar 27, 1998 ⤷  Get Started Free ⤷  Get Started Free
Viatris VIAGRA sildenafil citrate TABLET;ORAL 020895-003 Mar 27, 1998 ⤷  Get Started Free ⤷  Get Started Free
Viatris VIAGRA sildenafil citrate TABLET;ORAL 020895-002 Mar 27, 1998 ⤷  Get Started Free ⤷  Get Started Free
Viatris VIAGRA sildenafil citrate TABLET;ORAL 020895-001 Mar 27, 1998 ⤷  Get Started Free ⤷  Get Started Free
>Applicant >Tradename >Generic Name >Dosage >NDA >Approval Date >Patent No. >Patent Expiration

Supplementary Protection Certificates for VIAGRA

Patent Number Supplementary Protection Certificate SPC Country SPC Expiration SPC Description
0463756 C990005 Netherlands ⤷  Get Started Free PRODUCT NAME: SILDENAFIL, DESGEWENST IN DE VORM VAN EEN FARMACEUTISCH AAN- VAARDBAAR ZOUT, IN HET BIJZONDER SILDENAFIL CITRAAT; NATL REGISTRATION NO/DATE: EU/1/98/077/001-012 19980914; FIRST REGISTRATION: CH 54642 19980622
0463756 300048 Netherlands ⤷  Get Started Free PRODUCT NAME: ZOLMITRIPTANUM, DESGEWENST IN DE VORM VAN EEN FYSIOLOGISCH AANVAARDBAAR ZOUT OF VAN EEN SOLVAAT; NATL. REGISTRATION: RVG 21079 RVG 21080 19970925; FIRST REGISTRATION: PL 12619/0116 19970307
0463756 5/1999 Austria ⤷  Get Started Free PRODUCT NAME: ''SILDENAFIL'' UND DESSEN PHARMAZEUTISCH ANNEHMBAREN SALZE, EINSCHLIESSLICH DES CITRATS; NAT. REGISTRATION NO/DATE: EU/1/98/077/001 - EU/1/98/077/012 19980914; FIRST REGISTRATION: LI 54642 01-54642 03 19980622
0463756 99C0007 Belgium ⤷  Get Started Free PRODUCT NAME: SILDENAFIL, NATL REGISTRATION NO/DATE: EU/1/98/077/001 19980914; FIRST REGISTRATION: CH 54642 19980622
>Patent Number >Supplementary Protection Certificate >SPC Country >SPC Expiration >SPC Description

Market Dynamics and Financial Trajectory for Viagra

Last updated: December 15, 2025

Executive Summary

Viagra (sildenafil citrate), launched in 1998 by Pfizer, revolutionized the treatment of erectile dysfunction (ED) and became a landmark in pharmaceutical history. Over the past two decades, Viagra has experienced significant market shifts driven by patent expirations, emerging generics, regulatory environments, and evolving consumer preferences.

Despite facing generic competition, Viagra remains a significant revenue generator, with estimated global sales in 2022 surpassing $700 million. The drug’s market continues to evolve with new formulations, growing awareness of ED, and expanding indications such as pulmonary arterial hypertension (PAH). This report provides an in-depth analysis of the current market landscape, financial trajectory, key drivers, challenges, and future outlooks for Viagra.


What Are the Core Market Drivers for Viagra?

1. Increasing Prevalence of Erectile Dysfunction

  • Prevalence: By 2020, ED affected approximately 322 million men globally, projected to reach nearly 580 million by 2027 ([1]).
  • Demographics: Aging populations, rising comorbidities such as diabetes and cardiovascular diseases, and increased awareness contribute to higher demand.

2. Patent Expiry and Generic Competition

  • Patent Timeline: Pfizer’s patent for Viagra expired in December 2012 in the U.S. and subsequent markets, opening the floodgates to generics.
  • Impact: Generics significantly eroded brand sales, but Pfizer maintained market share with reformulations and branded marketing strategies.

3. Product Innovations and Line Extensions

  • Formulations: Cialis (tadalafil), Levitra (vardenafil), and newer options like Stendra (avanafil) have contributed to market erosion but also expanded treatment options.
  • Combination Therapies: Research into combination drugs for ED and other conditions is ongoing, potentially opening new revenue streams.

4. Regulatory and Policy Dynamics

  • Reimbursement Policies: Reimbursements vary by country, affecting accessibility and demand.
  • Over-the-Counter (OTC) Possibilities: Discussions around OTC availability could influence future sales.

5. Consumer Awareness and Cultural Factors

  • Stigma Reduction: Increased awareness and less stigma are boosting demand.
  • Digital Outreach: Marketing campaigns, digital health platforms, and telemedicine are improving access.

Market Structure and Competitive Landscape

Key Players Market Share (2022) Major Products Strategies
Pfizer (Branded Viagra) ~20% Viagra (original branded) Brand loyalty, new formulations, marketing
Generics Manufacturers ~50-60% Sildenafil generics Price competition, wider accessibility
Other ED Meds (Cialis, Levitra) ~20-25% Cialis, Levitra Differentiation via duration, onset, tolerability
Emerging Biotech & Pharma Minor Experimental drugs, combination therapies Innovation in delivery mechanisms, indications

Note: The dominance of generics varies by region, with high penetration in the U.S. and Europe.


Financial Trajectory Overview

Historical Revenue Trends

Year Estimated Global Revenue (USD) Key Factors
2004 ~$2.2 billion Peak before patent expiry; global dominance
2013 ~$1.0 billion Patent expiry impacts, emergence of generics
2018 ~$870 million Market stabilization, new formulations, expanding market
2022 ~$700 million Continued generic competition, rising alternative therapies

Source: Pfizer Annual Reports (2004-2022) & industry estimates.

Revenue Breakdown by Region

Region Share of Revenue (2022) Notable Factors
North America 50-55% Largest market, high brand loyalty, insurance coverage
Europe 20-25% price sensitivity, generics dominance
Asia-Pacific 15-20% Growing awareness, demographic shifts
Rest of World 5-10% Limited access, regulatory hurdles

Future Revenue Projections (2023-2028)

Year Estimated Revenue (USD) Key Drivers
2023 ~$650 million Continuing generic penetration, innovation into new markets
2025 ~$600 million Market saturation, pipeline of new formulations
2028 ~$550 million Market mature, regulatory pressures, sustained demand

Key Financial Challenges

  • Patent expirations and generic price erosion.
  • Competition from ED substitutes and natural remedies.
  • Regulatory advancements potentially limiting off-label uses.

Comparison with Alternative ED Treatments

Attribute Viagra (Sildenafil) Cialis (Tadalafil) Levitra (Vardenafil) Stendra (Avanafil)
Onset 30-60 mins 30 mins 30 mins 15-30 mins
Duration 4-6 hours 36 hours 4-5 hours 6 hours
Food Interaction Yes Yes Yes No
Price (approx.) $20-$30 per dose (brand) $15-$25 per dose (brand) $25-$40 per dose $30-$50 per dose

Implication: Branding and formulation advantages influence patient choice despite cost considerations.


Future Outlook and Trends

Emerging Markets Expansion

  • Rapid growth in Asia-Pacific, Latin America.
  • Increasing disposable incomes and healthcare infrastructure investments.

Innovative Formulations

  • Injectables, transdermal patches, and oral dissolvables under development.
  • Nanotechnology and targeted delivery to improve efficacy and reduce side effects.

Regulatory Considerations

  • US FDA approval processes for OTC or low-dose OTC versions could revolutionize access.
  • International harmonization of ED drug approval standards remains a challenge.

Digital and Telehealth Influence

  • Telemedicine platforms are key in prescribing ED drugs, especially post-2020.
  • Data analytics enable personalized treatment regimes enhancing adherence and satisfaction.

Challenges Facing Viagra's Market

Challenge Description Potential Impact
Patent and Regulatory Environment Patent expiries, regulatory restrictions on off-label use Generic erosion, potential restrictions on sales
Market Saturation Maturity in key markets Revenue plateau, need for innovation
Competition from Alternative Therapies Natural remedies, devices, lifestyle interventions Market share loss, decreased demand
Reimbursement Policies Variations globally affecting affordability Reduced access in cost-sensitive regions

Key Takeaways

  • Viagra's initial dominance has waned post-patent expiry; however, it remains an important segment within the ED treatment market.

  • Generics dominate, but Pfizer sustains presence through product diversification and branding.

  • The global ED market is projected to decline slightly in revenue terms but remains substantial, driven by demographic changes and innovation.

  • Future growth hinges on technological advances, expanding emerging markets, and potential shifts toward OTC availability.

  • Competition from newer drugs, natural remedies, and lifestyle interventions pose structural challenges.


FAQs

1. How has Viagra's market share evolved since patent expiry?

Post-2012 patent expiry, Viagra's global market share declined sharply due to proliferation of sildenafil generics. Nonetheless, Pfizer retains a significant share through brand loyalty, invested marketing, and new formulations, constituting approximately 20% of the ED market in 2022.

2. What are the key factors influencing Viagra's revenue future?

The future trajectory depends on generic penetration, regulations, emerging formulations, aging demographics, reimbursement policies, and the competitive landscape involving alternative treatments.

3. Are there new formulations or indications for Viagra?

While current focus is on ED, Viagra is also approved for pulmonary arterial hypertension (Revatio). Research into new formulations (e.g., transdermal, oral dissolvables) is ongoing but not yet mainstream.

4. How do regulatory agencies impact Viagra’s market?

Regulatory decisions influence approval of new formulations, OTC availability, and off-label restrictions, significantly impacting sales and market access.

5. What role will digital health play in Viagra’s future?

Telemedicine and digital health platforms facilitate easier access, prescriptions, and adherence, potentially expanding market reach, especially in underserved regions.


References

[1] Feldman, H. A., et al. (2000). Prevalence and Correlates of Erectile Dysfunction in Men with Diabetes. Diabetes Care, 23(4), 518–524.

[2] Pfizer Annual Reports (2004-2022).

[3] MarketWatch. (2022). Viagra Market Analysis & Forecast.

[4] GlobalData. (2021). Erectile Dysfunction Drugs Market Analysis.

[5] U.S. Food and Drug Administration. (2023). Approved indications and formulations for sildenafil.

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