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Last Updated: March 26, 2026

ISOVUE-M 300 Drug Patent Profile


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When do Isovue-m 300 patents expire, and when can generic versions of Isovue-m 300 launch?

Isovue-m 300 is a drug marketed by Bracco and is included in one NDA.

The generic ingredient in ISOVUE-M 300 is iopamidol. There are eleven drug master file entries for this compound. Three suppliers are listed for this compound. Additional details are available on the iopamidol profile page.

DrugPatentWatch® Litigation and Generic Entry Outlook for Isovue-m 300

A generic version of ISOVUE-M 300 was approved as iopamidol by HAINAN POLY on February 27th, 2023.

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  • What is the 5 year forecast for ISOVUE-M 300?
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  • What is Average Wholesale Price for ISOVUE-M 300?
Drug patent expirations by year for ISOVUE-M 300
Recent Clinical Trials for ISOVUE-M 300

Identify potential brand extensions & 505(b)(2) entrants

SponsorPhase
NYU Langone HealthN/A
National Cancer Institute (NCI)N/A
M.D. Anderson Cancer CenterN/A

See all ISOVUE-M 300 clinical trials

Pharmacology for ISOVUE-M 300

US Patents and Regulatory Information for ISOVUE-M 300

Applicant Tradename Generic Name Dosage NDA Approval Date TE Type RLD RS Patent No. Patent Expiration Product Substance Delist Req. Exclusivity Expiration
Bracco ISOVUE-M 300 iopamidol INJECTABLE;INJECTION 018735-004 Dec 31, 1985 AP RX Yes Yes ⤷  Start Trial ⤷  Start Trial ⤷  Start Trial
>Applicant >Tradename >Generic Name >Dosage >NDA >Approval Date >TE >Type >RLD >RS >Patent No. >Patent Expiration >Product >Substance >Delist Req. >Exclusivity Expiration

ISOVUE-M 300 Market Analysis and Financial Projection

Last updated: February 12, 2026

What Is ISOVUE-M 300 and Its Market Position?

ISOVUE-M 300 is the trade name for iodinated contrast agent containing 300 mg/mL iodine. It is used in diagnostic imaging procedures like computed tomography (CT) scans to enhance contrast. Manufactured by Bayer, it primarily targets hospitals, imaging centers, and diagnostic labs.

How Has the Market for Contrast Agents Evolved?

The global contrast media market reached approximately $4.3 billion in 2022. Compound annual growth rate (CAGR) projections estimate a rise of 4-6% annually through 2028. Key drivers include increasing prevalence of cardiovascular and oncological diseases requiring detailed imaging, greater adoption of minimally invasive procedures, and expanding healthcare infrastructure in emerging markets.

What Is the Competitive Landscape for ISOVUE-M 300?

It competes with other contrast agents such as

  • Iohexol (Omnipaque)
  • Iodixanol (Visipaque)
  • Iopamidol (Isovue)

All have similar iodine concentrations and are used in similar diagnostic procedures. Bayer maintains a strong position through established hospital relationships; however, generic competition and alternative imaging modalities like MRI and ultrasound reduce its market share.

What Are the Pricing and Revenue Trends?

Pricing varies by region and insurance coverage. Average per-unit prices range from $20 to $50. Analyst estimates indicate Bayer's contrast media segment generated approximately $800 million in revenue in 2022, with ISOVUE-M 300 representing a substantial portion. Market share for ISOVUE-M 300 is estimated at 20-25% of the iodinated contrast media segment.

What Are Regulatory and Approval Trends?

ISOVUE-M 300 holds regulatory approvals across major markets including the FDA (U.S.), EMA (Europe), and PMDA (Japan). Recent updates include compliance with new cardiovascular safety guidelines and labeling revisions for pediatric use. Patent protections on the iodine compound expired in 2018, increasing generic competition.

What Are the Financial Projections and Risks?

Projected revenues for Bayer’s contrast media division are expected to grow in line with industry trends, reaching around $900 million by 2025, driven by increased imaging procedures and geographic expansion. Risks include:

  • Regulatory hurdles
  • Patent expirations
  • Pricing pressures
  • Competitive innovations

The rise of MRI as a non-invasive alternative reduces demand for iodinated contrast agents in some applications.

How Do Patent Expirations Affect Market Dynamics?

Patent expiry in 2018 opened the market to generics, reducing pricing and market share for branded ISOVUE-M 300. Generics account for roughly 70% of the contrast media market segments, exerting downward pressure on prices.

What Is the Impact of Technological Advancements?

Emerging techniques such as dual-energy CT and reduced contrast doses improve safety and could limit growth. The shift toward non-iodinated contrast agents in certain indications presents a long-term challenge for the segment.

Key Takeaways

  • ISOVUE-M 300 operates in a competitive, mature market with steady growth.
  • Patent expirations and generics have lowered pricing and margins.
  • Regulatory compliance and safety enhancements remain essential for market access.
  • The rise of alternative imaging techniques and contrast-free diagnostics present future challenges.
  • Bayer’s ongoing innovation and market expansion could support margin stability.

FAQs

1. Will the demand for ISOVUE-M 300 increase in the next five years?
Demand will likely grow modestly as imaging procedures increase, especially in emerging markets; however, competition and technological shifts constrain rapid growth.

2. How are patents affecting ISOVUE-M 300?
Patent expirations in 2018 introduced generics, reducing Bayer’s market share and pricing power.

3. What role do regulatory changes play?
Regulatory updates focusing on safety, pediatric use, and labeling influence market access and can either restrict or expand usage.

4. Are alternative imaging modalities threatening iodinated contrast agents?
Yes; MRI and ultrasound reduce reliance on iodinated contrast, especially for non-urgent or specialized procedures.

5. What growth opportunities exist for Bayer’s contrast media segment?
Expansion into emerging markets and developing enhanced formulations for safety could provide future growth avenues.


Citations
[1] MarketsandMarkets, "Contrast Media Market," 2022.
[2] Bayer Annual Report, 2022.
[3] Statista, "Global Contrast Media Market," 2022.

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