Last updated: February 13, 2026
What is NDC 00024-5852?
NDC 00024-5852 refers to Biotin 5 mg tablets, marketed primarily for vitamin supplementation. It is an over-the-counter (OTC) dietary supplement widely used for hair, skin, and nail health. The drug is manufactured by Kirkland Signature, a private label brand of Costco Wholesale Corporation.
Market Overview
Market Size and Demographics
The global dietary supplement market was valued at approximately USD 140 billion in 2022, with vitamin and mineral supplements accounting for about 62% of this market. The popularity of biotin has surged in recent years due to increased consumer interest in hair and skin health.
In the US, OTC biotin products saw a 12% sales growth in 2022. Major consumer segments include women aged 25-45 and adults over 50, driven by aesthetic concerns and health maintenance.
Competitive Landscape
Key competitors include:
- Nature's Bounty Biotin 5000 mcg
- Nature Made Biotin 10,000 mcg
- Solgar Biotin 5,000 mcg
- Store brands like Kirkland Signature (NDC 00024-5852)
Kirkland’s product often competes on price, packaging, and distribution channels.
Distribution Channels
Sales predominantly occur via:
- Large retail chains (Costco, Walmart, Target)
- Online platforms (Amazon, direct brand websites)
- Drugstores (CVS, Walgreens)
Online sales account for nearly 40% of dietary supplement revenue, with Amazon leading sales.
Price Trends and Historical Data
Current Pricing
Retail prices vary by size and retailer but generally fall within:
| Packaging |
Retail Price (USD) |
Price per tablet (USD) |
Retailer Examples |
| 100 tablets |
10-12 |
0.10-0.12 |
Costco, Walmart |
| 250 tablets |
20-25 |
0.08-0.10 |
Costco, Amazon |
| 500 tablets |
35-45 |
0.07-0.09 |
Amazon, Target |
Kirkland’s 100-tablet bottle typically retails for USD 10-12, making it a cost-effective option.
Historical Price Movements
Over the past five years, prices for OTC biotin tablets have remained relatively stable, with minor fluctuations due to packaging size, retailer pricing policies, and supply chain dynamics.
- 2018: Average USD 0.12 per tablet for 100-count bottles
- 2020: Slight decrease to USD 0.11 due to increased competition
- 2022: Stable at USD 0.10-0.12 range
Price Drivers
- Raw Material Costs: Fluctuate based on biotin supply, with stability over recent years.
- Manufacturing & Packaging: Cost reductions through bulk manufacturing influence retail pricing.
- Distribution & Retail Margins: Retailer strategies impact final consumer prices.
Future Price Projections
Short-term (1-2 years)
Prices are expected to remain stable or decline slightly due to increased competition and supply chain efficiencies. Retail prices could fall by approximately 5% if economies of scale are achieved and retail margins compress.
Medium-term (3-5 years)
Potential for marginal reductions in unit price expected as biotin manufacturing becomes more streamlined. Price per tablet could decrease by up to 10%, averaging USD 0.08-0.09 for bulk purchases.
Factors Affecting Price Movements
- Supply Chain Disruptions: Potential for short-term disruptions influencing prices.
- Raw Material Availability: Stability in biotin production will support price stability.
- Regulatory Changes: OTC status remains stable; no significant impact projected.
- Market Penetration: Growing online channels may exert downward pricing pressure.
Regulatory and Market Implications
Biotin is classified as a dietary supplement, not a drug, subject to FDA regulations but not requiring pre-market approval. Its OTC status ensures broad accessibility and stable regulatory environment.
The supplement’s popularity aligns with increased consumer health awareness, but the mature market shows limited scope for significant growth without product innovation.
Summary
| Aspect |
Details |
| Market Size (2022) |
USD 140 billion (overall dietary supplements) |
| Main Consumers |
Women aged 25-45, adults over 50 |
| Competitive Brands |
Nature's Bounty, Nature Made, Solgar, Kirkland Signature |
| Current Price |
USD 10-12 for 100 tablets |
| Historical Price Trend |
Stable, mild fluctuations |
| Future Price Trend |
Slight decline of 5-10% over 3-5 years |
Key Takeaways
- Biotin 5 mg tablets (NDC 00024-5852) are a mature, low-cost OTC product with stable market demand.
- Prices are stable, with potential for minor decreases driven by competition and operational efficiencies.
- Market growth hinges on consumer health trends, with online sales increasingly influencing pricing strategies.
- Competitive pressure favors value-oriented proposition, especially in large-format bottles.
- No regulatory changes are expected to significantly impact pricing or availability in the short to medium term.
FAQs
1. Is NDC 00024-5852 subject to future price increases?
Prices are unlikely to increase significantly unless raw material costs rise or supply chain disruptions occur.
2. How does Kirkland Signature’s pricing compare to competitors?
It offers generally lower prices per tablet due to bulk purchasing and brand positioning, maintaining price competitiveness.
3. Will the market for biotin supplements grow substantially?
Growth is steady, driven by consumer interest in beauty and health, but market saturation limits rapid expansion.
4. Are there regulatory risks affecting the OTC status of biotin?
No imminent regulatory changes threaten OTC classification; biotin remains widely accessible.
5. What factors could accelerate price declines?
Increased competition, supply chain efficiencies, and expansion of online retail could drive prices lower.
Citations
- Grand View Research. Dietary Supplements Market Size, Share & Trends Analysis Report. 2022.
- NielsenIQ. U.S. OTC supplements sales data. 2022.
- Kirkland Signature Official Website. Product Catalog. 2023.
- U.S. Food and Drug Administration. Dietary Supplement Regulations. 2023.
- Statista. Biotin market trends. 2022.
