Last updated: March 13, 2026
What is NDC 16714-0008?
NDC 16714-0008 identifies a specific pharmaceutical product marketed in the United States. Based on the National Drug Code (NDC) structure, this drug is associated with a particular manufacturer, formulation, and strength. It is essential to establish its therapeutic class and market positioning for accurate analysis.
The NDC 16714-0008 corresponds to Lecithin (non-neg) oral solution marketed by LIQUID HEALTH LLC. This is a dietary supplement primarily used to support liver health and lipid metabolism.
Market Overview
Therapeutic Class and Indications
Lecithin supplements are classified as dietary supplements. They are not regulated as drugs by the FDA when marketed with claims aligned to nutrition and health support. The market includes OTC supplements targeting liver health, cholesterol management, and general wellness.
Market Size
The dietary supplement market in the U.S. is valued at approximately USD 50 billion in 2023. Specific sub-segment Lecithin-based products account for roughly USD 250 million.
Competition
Key players include:
- NutraSea
- Solgar
- Now Foods
- Swanson Health Products
Market share is dispersed; no single brand dominates with over 20%. Price points vary from USD 10 to USD 30 per bottle, depending on volume and marketing positioning.
Regulatory Environment
Lecithin supplements are regulated as dietary supplements; thus, they do not require pre-market approval but must adhere to labeling and safety standards per the Dietary Supplement Health and Education Act (DSHEA).
Price Analysis
Current Market Prices
| Brand |
Packaging Size |
Price (USD) |
Price per gram (approximate) |
| NutraSea Lecithin |
16 oz (454g) |
18.99 |
0.04 |
| Solgar Lecithin |
8 oz (226g) |
14.99 |
0.07 |
| Now Foods Lecithin |
16 oz (454g) |
12.99 |
0.03 |
The median retail price per ounce hovers around USD 1.10, with bulk options reducing per-unit cost.
Wholesale and Distribution
Wholesale prices for bulk orders (e.g., 10–20 kg raw lecithin) range from USD 8–12 per kg, depending on quality and supplier. Manufacturers often resell retail products at a 30-50% markup.
Future Pricing Trends
Expected price decline in retail prices is limited. Market saturation and raw material costs (soybeans, sunflower seeds) influence stability. Raw lecithin prices have increased 10% over the last 12 months, impacting retail margins.
Price Projections
Given current market conditions:
- Retail prices are projected to stay stable at USD 10-20 for standard bottles over the next 12 months.
- Premium branded products expect small price increases aligned with inflation.
- Bulk raw lecithin prices to remain between USD 8-12 per kg, with marginal fluctuations.
Factors Influencing Price Movements
- Raw material cost variations
- Regulatory modifications
- Consumer demand shifts towards natural health solutions
- Competitive innovations in delivery formats (powders, softgels)
Market Drivers and Risks
Drivers
- Growing consumer interest in liver health and cholesterol management
- Regulatory leniency for dietary supplements
- Increased marketing through digital channels
Risks
- Regulatory tightening or reclassification as a drug
- Supply chain disruptions affecting raw ingredient costs
- Market saturation reducing margins
Key Takeaways
- NDC 16714-0008 aligns with lecithin dietary supplements, with a market valuation around USD 250 million.
- Retail prices are stable, averaging USD 10-20 per bottle, with minimal future fluctuations expected.
- Raw material costs influence wholesale and retail prices significantly.
- Competition is fragmented without dominant brands, favoring price stability.
- Growth prospects depend on consumer trends toward natural and liver health products and regulatory clarity.
FAQs
1. How does NDC 16714-0008 compare with similar lecithin supplements?
It is positioned in the low-to-mid price segment, competitive with brands like Now Foods or Solgar, with similar packaging sizes and ingredient quality.
2. Is there potential for price increase due to raw material shortages?
Yes. Soybean and sunflower seed lecithin prices have increased recently, which could push retail prices upward by 5-10% over the next year if trends continue.
3. How does regulation impact pricing for lecithin supplements?
Since they are Dietary Supplements, regulation is less strict than pharmaceuticals, leading to lower R&D costs and stable pricing. Any reclassification could increase regulatory hurdles and costs.
4. What is the outlook for new entrants in this market?
Entry is feasible, given low regulatory barriers, but market saturation and brand recognition are barriers. Price competition is intense among existing players.
5. Are bundled or bulk purchase options likely to influence retail prices?
Yes. Bulk purchasing reduces manufacturing costs, allowing for competitive pricing or higher profit margins. Retailers may pass savings to consumers to increase market share.
References
[1] BioPlaza. (2023). US Dietary Supplement Market Size & Forecast.
[2] Grand View Research. (2023). Dietary Supplements Market Analysis.
[3] FDA. (2022). Dietary Supplement Health and Education Act (DSHEA).
[4] Statista. (2023). Raw Material Costs in Dietary Supplements.
[5] NielsenIQ. (2023). Consumer Trends in Supplements.
