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Last Updated: December 30, 2025

Drug Price Trends for MENTHOL COLD-HOT


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Drug Price Trends for MENTHOL COLD-HOT

Average Pharmacy Cost for MENTHOL COLD-HOT

These are average pharmacy acquisition costs (net of discounts) from a US national survey
Drug Name NDC Price/Unit ($) Unit Date
MENTHOL COLD-HOT 5% PATCH 00536-1332-15 0.88045 EACH 2025-12-17
MENTHOL COLD-HOT 5% PATCH 00536-1332-15 0.83849 EACH 2025-11-19
MENTHOL COLD-HOT 5% PATCH 00536-1332-15 0.82387 EACH 2025-10-22
MENTHOL COLD-HOT 5% PATCH 00536-1332-15 0.80247 EACH 2025-09-17
MENTHOL COLD-HOT 5% PATCH 00536-1332-15 0.79219 EACH 2025-08-20
MENTHOL COLD-HOT 5% PATCH 00536-1332-15 0.78940 EACH 2025-07-23
MENTHOL COLD-HOT 5% PATCH 00536-1332-15 0.80456 EACH 2025-06-18
>Drug Name >NDC >Price/Unit ($) >Unit >Date

Market Analysis and Price Projections for Menthol Cold-Hot

Last updated: July 29, 2025

Introduction

Menthol Cold-Hot is a versatile topical analgesic commonly used to relieve muscular pain, joint discomfort, and cold or hot sensation therapies. As an active ingredient, menthol's soothing and cooling properties have cemented its role across diverse healthcare, wellness, and consumer product sectors. This analysis delves into the current market landscape, growth drivers, competitive dynamics, regulatory considerations, and price projections to inform stakeholders and investors.


Market Overview

Global Market Size and Growth Trajectory

The global menthol market was valued at approximately USD 460 million in 2022, with a compounded annual growth rate (CAGR) of around 4% projected through 2028 [1]. Menthol Cold-Hot's specific segment, driven by its widespread use in pain relief balms, patches, and OTC medicines, accounts for a significant portion of this figure.

Applications and End-Use Sectors

Menthol Cold-Hot's primary markets include:

  • Pharmaceuticals: OTC analgesics, muscle rubs, cold compresses.
  • Personal Care: Massage gels, aromatic ointments, muscle relaxants.
  • Consumer Goods: Cooling sprays, sports injury products.
  • Alternative Medicine: Traditional and herbal formulations.

The pharmaceutical segment remains the dominant driver, with increasing adoption in emerging markets seeking affordable self-care solutions.


Market Drivers and Trends

Consumer Demand for Natural and Effective Solutions

Growing preference for natural analgesics fuels demand for menthol-based products. Consumers associate menthol with safety and efficacy, especially in self-medication for muscular pain [2].

Rising Prevalence of Musculoskeletal Disorders

A surge in musculoskeletal conditions, driven by aging populations and sedentary lifestyles, boosts demand for topical analgesics, including menthol Cold-Hot formulations [3].

Innovation in Delivery Formats

Development of advanced patches, sprays, and roll-ons enhances user experience and compliance, stimulating market growth.

Regional Market Dynamics

  • Asia-Pacific: The fastest-growing market due to economic expansion, healthcare infrastructure, and traditional medicine acceptance [4].
  • North America & Europe: Mature markets with high innovation and regulatory rigor.

Competitive Landscape

Key Players

Major manufacturers and suppliers include:

  • McKesson Corporation
  • BASF SE
  • Symrise AG
  • Givaudan
  • Synergy Flavors

Emerging regional producers also bolster supply chain resilience.

Supply Chain and Raw Material Considerations

Menthol quality and cost are vital; natural menthol (from peppermint and cornmint) dominates, although synthetic variants exist. Supply risks involve agricultural uncertainties and climate impacts.


Regulatory Environment

Regulations influence market entry and product formulation. Agencies like the FDA (U.S.) and EMA (Europe) set standards for OTC and topical medications, emphasizing safety, labeling, and efficacy. Evolving regulations toward natural ingredients may favor natural menthol sources [5].


Pricing Analysis

Current Price Range

At present, bulk menthol (natural) wholesale prices hover around USD 8-12 per kilogram, influenced by seasonal crops, geopolitical stability, and manufacturing capacities [6]. Formulations incorporating menthol typically add a margin of 20-40% due to processing and branding.

Factors Impacting Price

  • Raw Material Costs: Agricultural yields of peppermint and cornmint impact prices.
  • Synthetic Menthol: Lower-cost alternative, priced at USD 6-8/kg, but with potential market restrictions related to natural product trends.
  • Regulatory Costs: Compliance and certification can influence formulation costs.
  • Market Demand & Competition: Foresight into demand surge in emerging markets can create upward pressure.

Price Projections (2023-2028)

Based on current trends, the following projections are viable:

  • Bulk Menthol (Natural): Anticipated increase at an average CAGR of 3-5%, reaching USD 10-15 per kg by 2028. Factors such as climate impacts and demand-supply balance will influence these figures.
  • Finished Products (e.g., Cold-Hot Balms): Retail prices vary widely, from USD 5-15 per package, with a compounded annual growth rate (CAGR) of 4-6% reflecting rising consumer demand and innovation.

Impact of Potential Disruptions

  • Supply Chain Disruptions: Climate change, COVID-19, or geopolitical tensions could result in raw material shortages, increasing prices.
  • Regulatory Shifts: Stricter standards may raise manufacturing costs, impacting retail pricing.
  • Innovation and Formulation Improvements: New delivery formats may alter pricing structures.

Conclusion and Implications for Stakeholders

The Menthol Cold-Hot segment remains poised for steady growth driven by rising consumer health awareness, aging demographics, and innovative product formats. Price stability is expected with gradual increases influenced by raw material costs and regulatory developments. Companies investing in sustainable menthol sourcing and R&D for novel formulations can capitalize on emerging opportunities.


Key Takeaways

  • The global menthol market is set for a moderate CAGR of 3-5% through 2028, with enhanced demand in emerging economies.
  • Natural menthol pricing may experience upward pressure due to weather-related supply constraints and increasing demand.
  • Innovation in product delivery formats offers premium pricing opportunities for manufacturers.
  • Regulatory compliance remains crucial; trends favor natural ingredient formulations.
  • Strategic sourcing and supply chain resilience are vital to maintaining competitive pricing and market share.

FAQs

1. How does the demand for natural versus synthetic menthol impact pricing?
Natural menthol commands a higher price point due to crop seasonality and production costs, whereas synthetic menthol offers a cheaper alternative but faces potential consumer and regulatory scrutiny.

2. What regions are experiencing the fastest growth in Menthol Cold-Hot product demand?
The Asia-Pacific region exhibits the fastest growth, driven by increasing awareness, traditional medicine acceptance, and urbanization.

3. How will regulatory changes affect menthol prices?
Stricter safety standards and shifting regulations towards natural ingredients might elevate production costs, influencing retail prices and supplier strategies.

4. What innovations could disrupt the Menthol Cold-Hot market?
Development of sustained-release patches, biodegradable formulations, and delivery through novel carriers can create premium products and reshape pricing dynamics.

5. What factors should investors monitor for future price movements?
Raw material supply stability, climate impacts on cultivation, regulatory policies regarding natural ingredients, and technological innovation trends are critical indicators.


References

[1] MarketWatch, "Menthol Market Size & Share," 2022.
[2] Mintel, "Consumer Trends in Natural Analgesics," 2022.
[3] World Health Organization, "Musculoskeletal Conditions," 2021.
[4] ResearchAndMarkets, "APAC Menthol Market Outlook," 2022.
[5] U.S. Food and Drug Administration, "Regulations on Topical Analgesics," 2022.
[6] Fastmarkets, "Menthol Wholesale Price Index," 2023.

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