Drug Price Trends for BRANTUSSIN DM

Average Pharmacy Cost for BRANTUSSIN DM

These are average pharmacy acquisition costs (net of discounts) from a US national survey

Drug Name	NDC	Price/Unit ($)	Unit	Date
BRANTUSSIN DM 2-15-7.5 MG/5 ML	71321-0700-16	0.04628	ML	2026-01-21
BRANTUSSIN DM 2-15-7.5 MG/5 ML	71321-0700-16	0.04630	ML	2025-12-17
BRANTUSSIN DM 2-15-7.5 MG/5 ML	71321-0700-16	0.04600	ML	2025-11-19
BRANTUSSIN DM 2-15-7.5 MG/5 ML	71321-0700-16	0.04770	ML	2025-10-22
BRANTUSSIN DM 2-15-7.5 MG/5 ML	71321-0700-16	0.04725	ML	2025-09-17
BRANTUSSIN DM 2-15-7.5 MG/5 ML	71321-0700-16	0.04726	ML	2025-08-20
BRANTUSSIN DM 2-15-7.5 MG/5 ML	71321-0700-16	0.04574	ML	2025-07-23

Market Analysis and Price Projections for BRANTUSSIN DM

Last updated: February 16, 2026

Overview

BRANTUSSIN DM is a combination cough suppressant and expectorant medication, typically used for symptomatic relief of cough and chest congestion. The drug combines a dextromethorphan-based antitussive with guaifenesin, commonly prescribed for persistent coughs associated with upper respiratory infections or chronic bronchitis.

Market Landscape

• Current Market Size: The global cough remedy market was valued at approximately $6.5 billion in 2021 and is projected to grow at a compound annual growth rate (CAGR) of 4.5% through 2028 [1].

• Key Competitors: Major players include Johnson & Johnson (Robitussin), Procter & Gamble (Vicks), and GlaxoSmithKline (Kofex), which offer over-the-counter (OTC) formulations similar to BRANTUSSIN DM.

• Market Segmentation: The OTC sector accounts for 70% of sales, with prescription formulations making up the remaining 30%. BRANTUSSIN DM's primary target is OTC consumers, mainly adults and adolescents.

• Regulatory Status: Being an OTC drug in the US and many international markets, BRANTUSSIN DM benefits from broad accessibility, but regulatory hurdles differ regionally.

Pricing Factors

• Current Price Range: Retail prices for similar OTC formulations range from $8 to $15 per 4 oz (120 mL) bottle, depending on brand, formulation, and geographic market.

• Insurance and Reimbursement: Limited reimbursement options for OTC drugs, shifting price sensitivity onto consumers. Prescription variants, if developed, could fetch higher prices due to added regulatory compliance and clinical data.

• Market Penetration Strategies: Brand recognition and pharmacist support influence pricing. Proprietary or patented formulations can command premium prices, typically 10-20% above competitors.

Price Projections (Next 5 Years)

Year	Estimated Average Price per 4 oz	Assumptions
2023	$9.50	Initial launch with aggressive discounting to gain market share.
2024	$9.75	Slight increase reflecting inflation and brand positioning.
2025	$10.00	Market penetration stabilizes; minor premium over competitors.
2026	$10.25	Introduction of value-added features (e.g., flavor, convenience).
2027	$10.50	Expected consolidation with existing brands, slight price inflation.

Note: If formulation patents are secured or if regulatory barriers increase, prices could escalate by 15-25%, especially in export markets with less competition.

Revenue Potential

• Market Share Assumption: Capturing 2% of the OTC cough remedy market within 3 years.

• Sales Volume: Assuming 10 million bottles sold annually within the target region.

• Revenue Estimate: At an average price of $10 over the projection period, annual revenue could reach $100 million initially, rising as market share expands.

Key Takeaways

• The OTC cough remedy market remains mature but stable with steady growth.

• Price points will align closely with established brands, with premium positioning possible through formulation innovation or patent protection.

• Market entry strategies should focus on brand differentiation, distribution channels, and regulatory compliance to maintain pricing power.

FAQs

1. What factors influence BRANTUSSIN DM’s pricing strategy?
   Market competition, regulatory environment, formulation patent status, and consumer demand shape pricing.

2. How does competition affect potential price increases?
   High competition constrains prices; differentiation through brand loyalty or unique features can allow premium pricing.

3. What regional variations exist in pricing?
   Pricing varies with healthcare regulations; OTC prices tend to be higher in regions with less regulation and weaker price controls.

4. What are the risks to revenue projections?
   Regulatory changes, market entry of generics, or shifts in consumer preferences can reduce market share and revenue.

5. How could patent protection impact pricing?
   Patents enable exclusivity, allowing higher prices and improved margins during the patent's lifespan.

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Citations

[1] Transparency Market Research. "Cough Remedies Market Industry Analysis and Opportunity Assessment 2022-2028."