Defend Your Blockbuster Drug. Here’s the Playbook.
When Pfizer launched atorvastatin (Lipitor) in 1997, it did not simply sell a cholesterol drug. It built, over the next […]
Defend Your Blockbuster Drug. Here’s the Playbook. Read Post »
When Pfizer launched atorvastatin (Lipitor) in 1997, it did not simply sell a cholesterol drug. It built, over the next […]
Defend Your Blockbuster Drug. Here’s the Playbook. Read Post »
Introduction: The Allure of the Biotech Lottery: Beyond the Hype Scan the financial headlines on any given day, and you’re
In the spring of 2014, a small biotech called Idenix Pharmaceuticals held patents covering certain nucleotide analogue structures with antiviral
How Drug Patent LOE forecasting gives equipment suppliers a 24-month head start on their competitors Every year, branded pharmaceutical companies
Drug Patent Cliffs Tell You Who Needs a New Tablet Press Read Post »
The Question Nobody Answers Clearly Ask a pharmaceutical executive how long a drug patent lasts in Latin America and you
Know Your Clock: The Complete Latin American Guide to Drug Patent Duration Read Post »
The Number Everyone Quotes Is Wrong Twenty years. Ask anyone in the pharmaceutical industry how long a drug patent lasts,
Drug Patents Don’t Last as Long as You Think Read Post »
There is a predictable moment in generic drug manufacturing when a company’s capital expenditure committee approves a granulation line that
The business development playbook at most contract development and manufacturing organizations (CDMOs) and formulation vendors follows a predictable arc: attend
There is a moment inside every biopharma brand team, usually around 36 months before patent expiration, when the commercial organization
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