Drug Price Trends for NIGHTTIME COLD AND FLU LIQUID

Average Pharmacy Cost for NIGHTTIME COLD AND FLU LIQUID

These are average pharmacy acquisition costs (net of discounts) from a US national survey

Drug Name	NDC	Price/Unit ($)	Unit	Date
NIGHTTIME COLD AND FLU LIQUID	70000-0184-01	0.01518	ML	2024-09-18
NIGHTTIME COLD AND FLU LIQUID	70000-0184-01	0.01516	ML	2024-08-21
NIGHTTIME COLD AND FLU LIQUID	70000-0184-01	0.01517	ML	2024-07-17
NIGHTTIME COLD AND FLU LIQUID	70000-0184-01	0.01591	ML	2024-06-19
NIGHTTIME COLD AND FLU LIQUID	70000-0184-01	0.01628	ML	2024-05-22
NIGHTTIME COLD AND FLU LIQUID	70000-0184-01	0.01596	ML	2024-04-17

Market Analysis and Price Projections for Nighttime Cold and Flu Liquid

Market Overview

The market for nighttime cold and flu liquids is experiencing significant growth, driven by several key factors.

Increased Demand

The 2023-2024 cold and flu season has seen a substantial surge in demand for cold and flu relief products. On Amazon, the cold and flu relief segment, excluding cough suppressants, has witnessed a 39% increase in revenue and a 32% rise in unit sales over the past 90 days compared to the same period last year[1].

Global Market Size

The global cold and flu drugs market was valued at USD 16.85 billion in 2024 and is projected to reach USD 29.39 billion by 2031, growing at a CAGR of 7.20% from 2024 to 2031. This growth is partly attributed to heightened awareness and demand for respiratory illness treatments following the COVID-19 pandemic[3].

Leading Products and Brands

Vicks NyQuil

Vicks NyQuil Cold & Flu Nighttime Relief Liquid is a dominant player in the market. It provides fast, powerful relief for a wide range of symptoms including headache, fever, sore throat, minor aches and pains, sneezing, runny nose, and cough. NyQuil has seen a 718% increase in revenue over the past 90 days compared to the year-ago period, making it one of the top-selling products in this category[1][5].

TheraFlu

TheraFlu Max Strength Daytime and Nighttime Flu Medicine is another popular option. Available in various package sizes and flavors, TheraFlu offers comprehensive relief for cold and flu symptoms around the clock[2].

Other Brands

Other notable brands include Boiron's Oscillococcinum tablets and Zicam's cold-shortening medicine, which have also seen significant growth in recent periods[1].

Market Trends

Nighttime Relief

Nighttime cold and flu relief products are particularly in demand as they help alleviate symptoms such as cough, sore throat, and runny nose, enabling users to get the rest they need. These products often include ingredients like acetaminophen, dextromethorphan, and doxylamine succinate to provide multi-symptom relief[2][5].

Consumer Preferences

Consumers are increasingly looking for products that offer comprehensive symptom relief without compromising on taste and convenience. Nighttime liquids and caplets are popular due to their ease of use and effectiveness in providing quick relief[2][5].

Price Dynamics

Revenue and Unit Sales

The cold and flu relief segment on Amazon has seen a steady median price, indicating that the growth is driven more by increased consumer demand rather than price hikes. However, the cough syrup market has experienced a 5% increase in median price, suggesting some price adjustments in this sub-segment[1].

Regional Variations

In the Asia Pacific region, the growing middle class and rising disposable incomes are driving the demand for over-the-counter (OTC) medications, including nighttime cold and flu liquids. This region is expected to contribute significantly to the overall market growth[3].

Opportunities for Brands

Market Expansion

The dynamic nature of the cold and flu market presents opportunities for brands to expand their product lines and market presence. Social media expansion, international expansion, and the use of promotions and coupons can help brands capitalize on the growing demand[1][4].

Private Label Presence

There is a growing presence of private label products in the cold and flu market, which can offer competitive pricing and quality alternatives to branded products. This trend suggests that brands need to innovate and differentiate their products to maintain market share[1].

Price Projections

Short-Term Projections

Given the current demand and market trends, it is likely that the prices of nighttime cold and flu liquids will remain relatively stable in the short term. Any price adjustments are expected to be minimal, as the market growth is primarily driven by increased demand rather than price changes[1].

Long-Term Projections

In the long term, the market is expected to grow at a CAGR of 7.20% from 2024 to 2031. As the market expands, especially in regions like the Asia Pacific, prices may adjust to reflect changes in production costs, regulatory environments, and consumer purchasing power. However, the overall trend suggests that the demand for these products will continue to drive market growth, potentially leading to moderate price increases to reflect the increased value proposition[3].

Key Takeaways

• Increased Demand: The cold and flu season has seen a significant surge in demand for relief products.
• Market Growth: The global cold and flu drugs market is projected to grow at a CAGR of 7.20% from 2024 to 2031.
• Leading Products: Vicks NyQuil and TheraFlu are among the top-selling nighttime cold and flu relief products.
• Price Stability: Short-term prices are expected to remain stable, with minimal adjustments.
• Long-Term Projections: Moderate price increases are possible in the long term due to market expansion and changing consumer dynamics.

FAQs

1. What is driving the growth in the cold and flu relief market? The growth is driven by increased consumer demand, heightened awareness due to the COVID-19 pandemic, and significant investments in research and development.

2. Which brands are leading in the nighttime cold and flu relief market? Vicks NyQuil, TheraFlu, Boiron, and Zicam are among the leading brands in this market.

3. What are the key ingredients in nighttime cold and flu relief liquids? Common ingredients include acetaminophen, dextromethorphan, and doxylamine succinate.

4. How is the Asia Pacific region contributing to the market growth? The Asia Pacific region's large and expanding population, rising urbanization, and increased healthcare expenditure are driving the demand for cold and flu medications.

5. What are the opportunities for brands in this market? Brands can expand through social media, international markets, and the use of promotions and coupons, and by innovating to differentiate their products.

Sources

1. Jungle Scout, Amazon Market Watch: Cold & Flu Season Trends & Top Sellers, February 28, 2024.
2. Walgreens, Nighttime Flu Relief, Accessed January 2025.
3. Verified Market Research, Cold And Flu Drugs Market Size, Share, Trends & Forecast, Accessed January 2025.
4. Kristen Am Swanson, NyQuil - Onlinehome.us, Accessed January 2025.
5. Vicks, NyQuil™ Cough, Cold & Flu Nighttime Relief Liquid, Accessed January 2025.